Prosecco DOCG & Motorclassica
The first DOCG Prosecchi are beginning to arrive in Australia. What does it mean? Well, if you’ve been drinking Prosecco Conegliano or Proseccco Valdobbiadene then very little. You’ll notice the pink ‘fascetta’ (the DOCG bottle neck tag) and label will now say Conegliano Valdobbiadene Prosecco Superiore DOCG. Phew, what a mouthful. I bet the full title won’t make it to any restaurant wine list.
Being elevated to DOCG status, which recognises Italy’s most important wines, is a big deal. For the producer it provides protection from imitators, in this case the Paris Hilton endorsed Prosecco in a can to name but one, and sets a framework for the region to maintain quality standards. For the consumer, it provides their quality standard from the best producing zone(s).
Prosecco is Australia’s fastest growing sparkling wine, up 15% from last year. This is an incredible figure when you consider that demand has been driven largely by restaurants and bars. As the national retailers move in (as they always do for their slice of the action), there will be some pretty ordinary Prosecco hitting the shelves.
Our advice, buy DOCG.
This weekend we’ll be pouring Canella Prosecco DOCG, along with six other Prosecchi DOCG from various importers, at Motorclassica, a prestigious exhibition of classic cars from around the world. The event is from Friday October 22 to Sunday October 24 at the Exhibition Buildings in Carlton. If you are into classic cars, or Prosecco DOCG, check out http://www.motorclassica.com.au